ABOUT ME

A person wearing black shoes and black pants balancing on one foot, with a laptop balanced on their shoe against a plain white background.
A woman standing in a photography studio backdrop, wearing a black blazer, white top, matching black pants, and black shoes, with professional lighting equipment visible.

Thoughtful social media for brands who care how they show up.

View My Services
A woman in a black blazer and pants with a white top, standing against a plain white wall, smiling and looking at the camera.

Hi there, I’m Karina

Social Media Strategist & Manager

With 6+ years of experience across agencies, in-house and freelance brand roles, my work has always sat at the intersection of strategy and visual direction.

I’ve led campaigns, managed social presence for established brands, and supported businesses through moments of transition and refinement. Over time, I realized the work I value most isn’t volume, but clarity.

Today, I partner with boutique brands in Lisbon and beyond who want their social media to feel aligned, cohesive, and thoughtfully executed. I believe social media should support a brand’s identity and goals.

My approach is structured, intentional, and collaborative. I take on a limited number of ongoing partnerships to ensure every brand receives focused attention and strategic depth.

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Thoughtful brands deserve thoughtful strategy.

Let’s explore what that could look like for yours.

Inquire Here